If we take a look at a typical day 20 years ago and compare it to present day, the changes mobile phones and tablets have made to most aspects of day to day life are staggering. 20 years ago, your battery-operated alarm clock would wake you up to begin your day. You’d drop the kids off at school, go to work, do the food shop and watch one of the five TV channels available after dinner.
Now, your mobile or tablet jingles a jaunty tune to get you out of bed. You can order the weekly food shop and have your evening meal delivered to your door already cooked, whilst playing candy crush or reading the last release all from one device. You can do all of this sat at home you probably furnished through an online retailer whilst choosing from over 200 channels on your HD Smart TV.
In an interview with Ecommerce Times, telecommunications analyst Jeff Kagan said: “Today when we leave the house in the morning we can’t forget our keys, wallet and smartphone. Tomorrow all we’ll have to remember is our smartphone.”
Americans on average now own four different digital devices and they engage in media content for more than 60 hours a week.
There’s an app for that…
Smartphone owners use 86% their time on apps as opposed to only 14% using mobile browsing. Consumers spend almost 10 hours more using browsers and apps on a smartphone compared to 2012.
44% of Americans use their tablets for online shopping whilst watching TV. 87% of smartphone owners use their devices for shopping online. With consumers taking advantage of their ability to shop any time, anywhere there is a “huge opportunity” for retailers and brands to get online and expand their business.
As technology advances, mobile shopping becomes more popular, mostly for its ease. Principle Tirias Research analyst Jim McGregor said: “The preferred devices are now mobile. As a result, the content, service, and method of accessing the information all needs to be targeted at those platforms.”
While these figures may focus on consumers across the pond, the UK is showing similar trends. The world has gone mobile, and it does generate in Ecommerce for business across the country.
This all equates to the fact that going on line is the way forward. With the reach of the Internet expanding, and the ever-speedier advancements in technology, it’s never been easier to sell, and buy online.
If you’re planning a website of any sort, then perhaps this is reason enough to go responsive.