Magento Multi Site
Green Origins is a superfoods retailer, delivering organic, healthy food supplements to their customers from all over the world through their two retail brands - Green Origins and Rainforest Foods.
They needed a fresh website for both stores so that they could customise to promote new products, partners and recipes for their foods.Their current site did not allow them to show their product range to it’s fullest, or to promote their new UX online tour of the rainforest.
The aim was to set up a great-looking set of websites that had the capacity to handle their increasing traffic without compromising on functionality or style.
We took the nature-inspired artwork of Green Origins and built a customisable front-end platform to promote the best of both Green Origins and Rainforest Foods.
We worked closely with the client to make sure their site reflected their style, while keeping it easily navigable for customers wanting to browse and purchase. We used weekly sprints to release front-end stages of the project, to make sure the client was happy with the look and feel at all times, as we knew the design was extremely important to them.
The new websites for both Rainforest Foods and Green Origins are visually stunning. We’ve improved the navigation and the product filtering to increase conversions, and each section of the website is customisable from the admin. The checkout has been streamlined to reduce dropouts at this stage, and there is now a different pricing structure for wholesale customers. The online stores can scale up in line with the business to keep up with customer demand thanks to the new platform.
Fully responsive design
eCommerce stores with wholesale site attached.
Updated UX and customer journey
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