The latest research from BuiltWith shows Magento is still one of the most popular platforms for online stores since it’s launch in 2008, and more businesses migrate to Magento than other checkouts. The launch of Magento 2 in November 2015 was one of the most anticipated launches in the eCommerce sector. It had been on the cards for some time, and many businesses have been planning new online stores and updates around the new release. We’re now well settled into Magento 2, so as the new platform approaches it’s second birthday, Here’s a few reasons to make the move if you haven’t already.
One of the most important factor for online shoppers today is speed. We want it all and we want it in an instant. Magento 2 boasts up to 50% faster loading times for web pages across an online store when directly compared to Magento 1, thanks to the addition of Full Page Cache as standard, and Varnish 4, available to plugin out of the box. The checkout process has also been drastically streamlined for faster purchasing. A guest user can now check out in an average of 4.00 seconds compared to 6.50, and logged in users’ checkout times have been cut from 8.22 to 5.89. This is 38% faster than on M1. The out of the box (OOTB) checkout allows for streamlined purchasing with less friction and less distractions; ultimately leading to more conversions.
The admin has also been streamlined for speed and efficiency. Product imports are now up to 4X faster than with M1, and the new user interface of the admin makes the whole process much easier to do.
Magento 2 offers vast customisation, allowing businesses to scale their online stores up as they grow. For peak times, multiple master databases allows for extra capacity across your store at peaks times, which means you can process up to 117% more orders per hour. There are also more Magento approved modules on the new Magento Marketplace, like our new Indexing Module, which means you won’t need to go to a third party for the extension you need. There’s much more room to add to and change your store as you need.
Online security is a big issue. Digital Fraud, online theft, and site hacks are becoming more popular and more complex. Magento 2 developers have worked hard to make the platform as secure and stable as possible. By keeping modularity at the core of the build, you can turn features off when needed to remove the potential threat and protect the rest of your data. The open source community also allows other users to supply fixes to the code to be reviewed by Magento, so it is always being updated.
This is the scary one for existing Magento 1 users… With more and more focus going into Magento 2, Magento announced that the technical support available for Magento 1 will be ending in November 2018. Don’t panic too much - your site will not simply get turned off. Many agencies will maintain support for the M1 platform beyond this point, but this will start to dwindle down the less support from Magento themselves there is available. Magento 1.9.1 is the last upgrade available for Magento 1. If you feel your business is ready for more capacity, you need to think about magento 2.
Magento 2 is not a migration from Magento 1, and we know it’s a big thing to consider a replatform, especially when so much effort and time goes into creating an online store. Even if it’s not on the cards for the next quarter, a Magento 2 store should be a real consideration within the next two years.
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