When you run an online business, the main thing you need your customers to be able to do is checkout, and checkout securely. So it is a huge problem when you see something like this…
An error like this causes massive problems for online stores. Many people cannot checkout at all if there is no secure connection, and those that could will more than likely go elsewhere for fear of a security risk. These errors can easily be fixed and your site made secure again with an SSL Certificate.
When people purchase products online, it’s important for them to know their details are being protected. Payment gateways like PayPal can be used to protect buyers with their built in security. Online businesses need to take certain steps, like having an SSL Certificate to protect their customers and ensure their checkouts are secure.
What is an SSL?
An SSL Certificate is a ‘secured socket layer’ that encrypts sensitive data on websites, like credit card numbers, when connecting with browsers so that the data being passed between the two is protected.
If there is no SSL Certificate in place, there can be no encryption, which leaves the data open to attackers and as we all know, that can have a major impact on your business and your client.
Depending on which kind of certificate you go for, when you get an SSL Certificate, you get the green padlock on your checkout link. There are different types of SSL Certificates, so we can help you determine which is right for your business.
When you’re setting up an online business, it’s easy to get carried away with features you don’t really need that can rip through a budget, especially for a start-up company. But an SSL is definitely something you should not cut corners on. At the end of the day, it will protect your customers, and it will make your site trustworthy, which will encourage people to return.